3D Anamorphic Billboards
Advertising that breaks the frame. Anamorphic 3D DOOH campaigns that stop traffic and go viral.
Overview
3D DOOH (Digital Out-of-Home) uses 3D animations and anamorphic illusions to give billboard content spatial depth, creating optical illusions that capture attention and earn it. As a specialist 3D DOOH studio based in Vienna, we've created campaigns for Google, NÖM, Casinos Austria, Kunsthistorisches Museum, and more, across screens on Wien's Mariahilferstraße and beyond. Our anamorphic billboards are designed to be filmed by passers-by and shared: extending your physical campaign into millions of organic social media impressions.
Key Benefits
- 3D DOOH strengthens brand perception as innovative, premium, and attention-commanding
- Viral shareability, passers-by film and post the moment
- No hardware costs, content runs on existing LED infrastructure
- Proven results: Google Pixel campaign reached ~525,000 viewers per week at Mariahilferstraße
- Measurable ROI through social engagement and reach metrics
What We Deliver
Anamorphic 3D Billboard Design
3D LED Screen Content Production
Corner-Screen & Corner-Format Campaigns
FOOH Companion Content for Social Media
Location-Specific Viewing Angle Optimisation
Multi-Screen Synchronised Campaigns
Programmatic DOOH Integration
Launch Strategy & Social Amplification
Technical Screen Specifications Consulting
Our Process
Location & Screen Analysis
We analyse your target DOOH location: viewing angles, pedestrian flow, screen specifications (resolution, brightness, aspect ratio), and surrounding architecture. For corner-screen formats, we model the exact geometry to ensure the anamorphic illusion works from street level.
3D Creative Concept
Our creative team develops the anamorphic illusion and 3D narrative specifically for your screen location and brand. We produce storyboards and previsualisations showing exactly how the billboard appears from the viewer's perspective, maximising the wow factor and viral potential.
Photorealistic 3D Production
Using Cinema 4D, Blender, and Unreal Engine, we create cinema-quality CGI content optimised for large-format LED displays. Modelling, texturing, lighting, animation, and compositing are all handled in-house to guarantee billboard-scale visual quality.
Technical Optimisation & Testing
We optimise final content for your specific display hardware: resolution, colour calibration, frame rates, and file formats. We test on comparable screens before delivery to ensure flawless playback, correct brightness, and accurate colour at full scale.
Launch & Social Amplification
We coordinate the campaign launch, provide social media teaser content, and develop a strategy to maximise organic reach. Post-launch we monitor social mentions, track impressions and engagement, and deliver a full performance report.
